[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hetcl.cz\/cesi-nejvice-nakupuji-zbozi-ktere-ma-oznaceni-retezce\/#Article","mainEntityOfPage":"https:\/\/www.hetcl.cz\/cesi-nejvice-nakupuji-zbozi-ktere-ma-oznaceni-retezce\/","headline":"\u010ce\u0161i nejv\u00edce nakupuj\u00ed zbo\u017e\u00ed, kter\u00e9 m\u00e1 ozna\u010den\u00ed \u0159et\u011bzce","name":"\u010ce\u0161i nejv\u00edce nakupuj\u00ed zbo\u017e\u00ed, kter\u00e9 m\u00e1 ozna\u010den\u00ed \u0159et\u011bzce","description":"D\u0159\u00edve se ne\u0159e\u0161ilo, od jak\u00e9ho v\u00fdrobce nebo konkr\u00e9tn\u00edho \u0159et\u011bzce dan\u00e9 zbo\u017e\u00ed vlastn\u011b je. Prost\u011b a jednodu\u0161e se p\u0159i\u0161lo do obchodu, nakoupilo se to, co se v\u00a0dom\u00e1cnosti pot\u0159ebovalo, zaplatilo se a \u0161lo. V\u00a0dne\u0161n\u00ed dob\u011b u\u017e je tomu ale \u00fapln\u011b jinak. Lid\u00e9 a\u017e v\u00a0p\u0159ehnan\u00e9m mno\u017estv\u00ed \u0159e\u0161\u00ed, od jak\u00e9ho \u0159et\u011bzce nebo v\u00fdrobce dan\u00fd produkt je a pokud zrovna […]","datePublished":"2025-02-25","dateModified":"2025-02-25","author":{"@type":"Person","@id":"https:\/\/www.hetcl.cz\/author\/#Person","name":"","url":"https:\/\/www.hetcl.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hetcl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hetcl.cz\/wp-content\/uploads\/img_a317762_w2096_t1528570720.jpg","url":"https:\/\/www.hetcl.cz\/wp-content\/uploads\/img_a317762_w2096_t1528570720.jpg","height":0,"width":0},"url":"https:\/\/www.hetcl.cz\/cesi-nejvice-nakupuji-zbozi-ktere-ma-oznaceni-retezce\/","wordCount":440,"articleBody":"D\u0159\u00edve se ne\u0159e\u0161ilo, od jak\u00e9ho v\u00fdrobce nebo konkr\u00e9tn\u00edho \u0159et\u011bzce dan\u00e9 zbo\u017e\u00ed vlastn\u011b je. Prost\u011b a jednodu\u0161e se p\u0159i\u0161lo do obchodu, nakoupilo se to, co se v\u00a0dom\u00e1cnosti pot\u0159ebovalo, zaplatilo se a \u0161lo. V\u00a0dne\u0161n\u00ed dob\u011b u\u017e je tomu ale \u00fapln\u011b jinak. Lid\u00e9 a\u017e v\u00a0p\u0159ehnan\u00e9m mno\u017estv\u00ed \u0159e\u0161\u00ed, od jak\u00e9ho \u0159et\u011bzce nebo v\u00fdrobce dan\u00fd produkt je a pokud zrovna nen\u00ed od toho, od koho cht\u011bj\u00ed, rad\u011bji jej ani nezakoup\u00ed, proto\u017ee prost\u011b to dan\u00e9 zbo\u017e\u00ed od n\u011bkoho jin\u00e9ho necht\u011bj\u00ed. Tady m\u016f\u017eeme vid\u011bt, kam a\u017e dosp\u011bla lidsk\u00e1 spole\u010dnost.Ve srovn\u00e1n\u00ed s\u00a0N\u011bmci nebo Raku\u0161any ale \u010ce\u0161i nakupuj\u00ed rozhodn\u011b m\u00e9n\u011b zbo\u017e\u00ed, kter\u00e9 je pod vlastn\u00ed zna\u010dkou obchodn\u00edk\u016f.Podle procentu\u00e1ln\u00ed anal\u00fdzy v\u00a0N\u011bmecku pod\u00edl dos\u00e1hl okolo 35% a v\u00a0Rakousku okolo 30%. Dokonce i na takov\u00e9m Slovensku nebo v\u00a0Ma\u010farsku je zbo\u017e\u00ed pod zna\u010dkou \u0159et\u011bzc\u016f \u00fasp\u011b\u0161n\u011bj\u0161\u00ed.N\u00e1kupy zbo\u017e\u00ed pod priv\u00e1tn\u00ed zna\u010dkou nar\u016fstaj\u00ed a lidem je vlastn\u011b \u00fapln\u011b jedno, \u017ee zbo\u017e\u00ed je mnohdy dra\u017e\u0161\u00ed ne\u017e to, kter\u00e9 ozna\u010den\u00e9 touto priv\u00e1tn\u00ed zna\u010dkou nen\u00ed.Nemus\u00ed se jednat pouze o potraviny, ale tak\u00e9 i drogerii. Takov\u00e1 drogerie dm m\u00e1 okolo 33% tr\u017eeb pr\u00e1v\u011b z\u00a0priv\u00e1tn\u00edch zna\u010dek.Dokonce i supermarkety u\u017e za\u010daly roz\u0161i\u0159ovat sortiment v\u00fdrobk\u016f vlastn\u00ed v\u00fdroby. Nap\u0159\u00edklad takov\u00fd Kaufland nebo Lidl. V\u00a0Lidlu dokonce tvo\u0159\u00ed priv\u00e1tn\u00ed zna\u010dky v\u00edce ne\u017e 85% celkov\u00e9 nab\u00eddky.Priv\u00e1tn\u00ed zna\u010dky si prost\u011b buduj\u00ed d\u016fv\u011bru a dost\u00e1vaj\u00ed se do podv\u011bdom\u00ed v\u0161ech z\u00e1kazn\u00edk\u016f.Pokud ale porovn\u00e1me \u010ceskou republiku se z\u00e1padn\u00edmi zem\u011bmi, m\u016f\u017eeme si pov\u0161imnout toho, \u017ee u n\u00e1s je mnohem vy\u0161\u0161\u00ed procento prodan\u00e9ho zbo\u017e\u00ed v\u00a0akc\u00edch a slev\u00e1ch. Dokonce takov\u00e9 ceny zna\u010dkov\u00e9ho zbo\u017e\u00ed se d\u00edky slev\u00e1m bl\u00ed\u017e\u00ed t\u011bm cen\u00e1m zbo\u017e\u00ed pod priv\u00e1tn\u00ed zna\u010dkou. Prodeje jsou tedy ve v\u00fdsledku ni\u017e\u0161\u00ed ne\u017e t\u0159eba v\u00a0ji\u017e zmi\u0148ovan\u00e9 z\u00e1padn\u00ed Evrop\u011b.Pt\u00e1te se, jak\u00e9 je u n\u00e1s nejprod\u00e1van\u011bj\u0161\u00ed zbo\u017e\u00ed pod priv\u00e1tn\u00ed zna\u010dkou? Jedn\u00e1 se o zbo\u017e\u00ed jako je smetana \u010di kuchy\u0148sk\u00e9 oleje. Mezi ty, kter\u00e9 se prod\u00e1vaj\u00ed nejm\u00e9n\u011b tak\u00e9 pod priv\u00e1tn\u00ed zna\u010dkou, m\u016f\u017eeme za\u0159adit nap\u0159\u00edklad ho\u0159k\u00e9 bylinn\u00e9 lik\u00e9ry nebo n\u011bkter\u00e1 piva.A jak to m\u00e1te vy? Tak\u00e9 nejrad\u011bji nakupujete pod priv\u00e1tn\u00ed zna\u010dkou?                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010ce\u0161i nejv\u00edce nakupuj\u00ed zbo\u017e\u00ed, kter\u00e9 m\u00e1 ozna\u010den\u00ed \u0159et\u011bzce","item":"https:\/\/www.hetcl.cz\/cesi-nejvice-nakupuji-zbozi-ktere-ma-oznaceni-retezce\/#breadcrumbitem"}]}]